FFA vs AFL: Andrew Demetriou's strategy to embarrass the FFA & derail Australia's bid to stage the FIFA World Cup will backfire

The AFL CEO Andrew Demetriou has caused major uproar & controversy due to his myopic stance on Australia's bid to stage the FIFA Football World Cup in 2018 or 2022. trying to jealously derail Australia's bit for the FIFA WC 2018 or 2022.

There are various aspects of this controversy which have to be carefully considered:

It is fair to say that as the CEO of AFL, Andrew Demetriou's main responsibility is to make sure the AFL season is a success both on & off the field, protect & expand AFL's market share & profile& promote AFL. He's not responsible or has any moral or legal obligation to support or assist any rival code's aspirations.

At the same time, football codes & indeed other organised sports must be reasonably compensated for the potential loss of income if/when the World Cup is staged in Australia. FFA, The Federal Government & even fans acknowledge & appreciate this point.

However, the timing of Demetriou's comments (and the less publised claim by Shane Richardson of South Sydney) was clearly designed to destabilise Australia's bid because the final day for submissions was Friday 11th.

Sports administrators like Demetriou who are in charge of sports such as AFL which do not have a large international following or profile (and I mean no disrespect to the code by saying so) risk over stepping their authority with inflammatory comments which are designed to embarrass the administration of a rival code which is engaged in the complex web of international diplomacy & power play. Because in doing so, Demetriou's words may go as far as embarrassing the Prime Minister Kevin Rudd, who had been lobbying tirelessly to advance Australia's bid as a matter of national interest at the same time as Demetriou's comments embarrassed Australia & the FFA on an international basis. (Just check various football websites to see the adverse impact the comments had on Australia's profile) Mr Demetriou & AFL, with their small minded sport administration minds do not seem to have Australia's national interest at heart & are unwilling to acknowledge the positive aspects of staging the World Cup lest it makes fringe players like them look totally irrelevant.

Therefore Demetriou is either a trouble maker or is trapped in a world of small time sport administration & hence unable to grasp the scale & popularity of the FIFA World Cup. Demetriou's sporting world has a fan base of at best 20 million, or even smaller (assuming all of Australia & Ireland follow AFL!). The significance of Melbourne with its sporting infrastructure & passionate fans is massive. Demetriou & his backers are using this as a way of blackmailing the FFA & Australian fans for that matter. What they are forgetting is that AFL has contractual agreements with various venues but does not own Telstra Stadium & the MCG (& has a complex agreement with the privately owned Eithad Stadium). i.e. AFL can not, must not & will not hold the fans & the FFA at ransom over its use of various venues!

Staging the FIFA World Cup is the most sought after event in the world. It has shown to have significant positive cultural & financial impact. The cumulative worldwide audience of the World Cup in South Africa in 2010 is estimated to easily be more than the combined accumulative worldwide audience of Sydney 2000 Olympics and Melbourne 2006 Commonwealth games! That is why Prime Ministers get personally involved in the lobbying & promoting process. The likes of Andrew Demetriou have no place in the process, not unless their ulterior motives demand they get involved.

The AFL Board & Andrew Demetriou conveniently ignore the time line of 9 to 13 years to plan for the event as well as the cultural, financial & economic significance of hosting the FIFA World Cup.

For example, the USA bid documents (rivaling Australia) claim staging the World Cup in 2018 may bring as much as $5 billion to the USA economy. (please see

http://www.gousabid.com/news/entry/study-shows-hosting-fifa-world-cup-in-2018-or-2022-could-bring-in-5-billion).

World Cup 2006 played a major role in both improving Germany's international standing & perception as a friendly nation & was credited with helping to bring the recession to an end in Germany due to its major impact on creating employment in industries from construction to tourism.

On the other hand, AFL Board knows the significance of Melbourne as the Sporting Capital of Australia, both in terms of facilities and its passionate supporters. Melbourne has an integral role in the bid & the event, but Andrew Demetriou is neither the Premier of Victoria nor the owner of the MCG & Telstra Stadium (although AFL has a contract & ownership arrangement with the privately owned stadium!) Petty rivalry & jealousy between various codes must be set aside for a national cause, in order to stage the greatest single event (sporting or otherwise) in the world, the same way Australia came together & made the Sydney Olympics & Melbourne Commonwealth Games successful events.

This is imperative because FIFA is an extremely powerful organisation (in fact too powerful). In 2006, during the last World Cup, FIFA accounts show a gross operating revenues in excess of $800 million. In non World Cup years it's revenue is around $250 million. Getting to stage a FIFA World Cup is a huge financial, marketing, lobbying & preference enticing task which at times can the world of international politics look like child play!

FIFA's power comes from 1) huge media revenue due to football's irresistible marketability around the world, and 2) its vast membership base which currently stands at 208 Federations.

In comparison, United Nations currently has 192 members! (FIFA grants membership to countries/territories which for political reasons are not granted UN membership, e.g. Taiwan & Phalestine)

Of course, neither the worldwide popularity of football nor its powerful representative body FIFA should interfere with the rightful plans of any other sport. But for a sport that runs its fixtures from March to August, Demetriou can easily start to plan to have the code ready in time to have the 2018 or 2022's Calendar altered, the same way school holidays, various sporting leagues & daylight saving were altered during the Sydney Olympics or Melbourne Commonwaelth games! If not, it simply demonstrates incompetence on the part of Demetriou & in his team if they find it impossible to plan to alter a season in 9 or 13 years time!

If Demetriou can't plan for that far ahead then he is showing his administrative incompetence & should resign!

Mr Detemriou & the AFL Board must be careful not to over estimate their code's support base & consider the adverse PR risks involved in their risky strategy. They risk alienating the supporters they need for second AFL teams to succeed, especially in Sydney.

1. AFL does not have as strong a support base base in Australia's Eastern seaboard as it does in Victoria, SA & WA. League, Union, Soccer & cricket are still more popular than AFL in Sydney & Brisbane. Western Suburbs of Sydney is a hotbed of Soccer & Rugby League. If AFL are seen to be derailing the FFA World Cup bid, the adverse PR effect may jeapordise the viability of the planned second AFL team in Sydney.

2. Many loyal AFL supporters in the stronger AFL markets are of European ethnic origins. In fact, AFL supporters of e.g. Greek, Italian, Maltese & Croatian background would like to see Australia stage the FIFA World Cup more passionately than many non AFL supporters. Derailing the bid may also have an adverse PR effect on the AFL stronger markets.

3. Let's not be so myopic! Would Andrew Demetriou have stated the same objection if Melbourne were to be granted the next Olympics which is usually held in August?

4. Andrew Demetriou's legacy will be forever tarnished if he ends up depriving the sport loving people of Melbourne from staging the FIFA World Cup final because Sydney or even Brisbane will pounce at the opportunity to take the final of the world's biggest & most popular sporting event away from Melbourne, and potentially with it Melbourne's title of the sporting capital of Australia

In conclusion, whilst it is ok to demand a reasonable compensation for potential loss of revenue, & FFA & FIFA must acknowledge this fact, various football code adminstrators must understand that blackmail tactics to protect their patch will backfire & they can no longer supress the popularity of soccer in Australia by using the "shielas, poofters & wogs" redneck strategy! Not only more of us are travelling overseas & get to witness the wonders & fantastic atmosphere of football matches in person, we also have access to the internet & pay tv & hence a much broader exposure to the popularity of football across the globe.

Soccer is here to stay & it will challenge other codes regardless of whether Andrew Demetriou & the likes manage to dent our bid to stage the "World Game!" But staging the World Cup is not just about rivalry between codes Mr Demetriou! Wake up to your conscience & acknowledge its national & international significance, and the fact that a united national effort is required if Australia's bid is to succeed.

So, Go ahead! Andrew Demetriou! Give us your best Aerial Ping Pong Shot! It will bounce back & blow in your face so fast that you won't know what hit you!

Ancelotti is proving his genius stroke at Chelsea

OK! I admit! I was amongst the doubters at the beginning of the season! I suggested that it would take Carlo Ancelotti at least one season to get familiar with the peculiarity & fast pace of the EPL! Many of us have seen it time and time again, coaches & players from continental Europe failing or taking their time to settle to the English game.

But not Ancelotti! Years of learning & experience as a player for Milan & Italy, combined with his natural ability to understand & dissect the tactical aspects of the game and his Champions League winning experience as a coach have made Ancelotti a superb coach!

And this is in a year when Chelsea have in fact been outspent by most of their domestic & mainland European rivals. Ancelotti has managed to make full use of individual and collective skills of Lampard, Ballack, Deco, Malouda & Essien. With those at his disposal & Drogba & Anelka striking a deadly understanding between them, Ancelotti has made Chelsea an attractive and lethal attacking force similiar to the Barcelona of the recent times, and much easier to enjoy than his AC Milan.

Ancelotti has continued to refine the art of "Modesty in success" at Stamford Bridge that started with the Big Phil (without success) and continued with the master Hiddink. As a result Morinho bashers who couldn't stand Morinho's arrogance (and still can't at Inter Milan, I know because I am one of them) have warmed to Ancelotti & the stylish & entertaining Chelsea side.

Manchester United, Liverpool, Arsenal, barcelona, real Madrid and teh rest: watch out! the Tsunami of Chelsea is coming to get you, and this year it most probably will!

Chelsea fans, your time has come to concur Europe ....with your heads high.....it will be a deserving achievement.

World Cup qualifier playoffs: Ireland lose to "Hand of FIFA", whilst the "Gus Hiddink" legend is shattered by the minnows of Slovenia

Two major news items made the main football headlines across the world this morning, one full of the astonishing & simple beauty of football, "The people's game", & the other a story of the tarnished image of the stubborn, out of touch, money chasing FIFA acting like a sect trying to protect itself from criticism & investigation, and the perception that its  has sold the "Beautiful Game's soul to sponsorship money.

a. The smallest & wealthiest of the former Yoguslav regions, Slovenia made history by stunning the legendary Gus Hiddink's Russian side & qualifying for the World Cup this morning. In doing so, Slovenia achieved something even more profound, something that stunned the rest of the football world: . It exposed & shattered the legend that was Gus Hiddink!

The "Legend of Gus Hiddink" in no more! The mythical legend "Gus Hiddink"was born when he helped PSV win the European Cup in 1988. He then took Holland to the brink of WC final in 1998 and repeated the same feat with the much lesser footballing nation of South Korea in 2002. He grew even more in stature by taking Australia to the brink of a quarter final birth in WC 2006 in Germany, Russia to the semi final of the European Championships last year, and helping Chelsea back on track by winning the FA Cup final with them whilst missing out on a Champions League birth by a last gasp goal by the magical Inesta.

All the big footballing nations, coaches,clubs & players were in awe of Gus Hiddink & his magic touch, and unable to stop him. The first cracks in the legend appeared when Germany comfortably beat Hiddink's Russia 2-1 in Russia in the first leg, and then again 1-0 last month. But it took the tiny Slovenia this morning to bring joy to true football fans worldwide. They beat Russia & its legendary cooach Gus Hiddink. In the process they demonstrate the intrinsic beauty of the game & its magical moments, and the fact that much love Gus Hiddink is after all human!

b. Whilst the beautiful events above were occuring, the ugly side of the game showed its ugly head & the Republic of Ireland got eliminated, literally in the hands of Thiery Henry, who shamelessly redirected the ball by his hand and created an equaliser for william Gallas & France & its undeserving coach Demenech.

In my view, Ireland lost to the "Hand of FIFA". FIFA is starting to act like an exclusive sect. It fools the fans into accepting what it offers as all that there is, and meanwhile rolls in money & pays its undecisive vote grabbing self serving executives from Sep Blatter down millions of dollars in remuneration & fringe benefits.  FIFA is distinctly creating the perception amongst fans that it is ok for crucial matches to be decided in favour of more profitable sponsorship outcomes.

If the above comments sound too harsh, then FIFA must at start clamping down on all forms of chating on the field by threatening to reverse results and/or order a rematch in order to deter players from acting so shamefully. Thiery Henry is not the first player who acted in an unsporting fashion and won't be the last. Players cheat in all shapes & forms, from diving, to throwing themselves on the ground holding their faces when hit by a feather, to handballing & getting away with it. Just ask Maradona and his "Hand of God" in 1986 against England. Remember the shameful behaviour of AC Milan's Brazilian goalkeeper Dida a few years ago in the Champion League?

Players do this totally shameful acts simply because they know they can get away with deceit because they are confident FIFA will not clamp down or punish them! All FIFA has to do is to order a few matches to be replayed & before too long coaches will come down hard on any player who acts in such shameful manner as the infinte examples of the last 15 years or so suggest.

If FIFA continues to hold the line that all is working in the interest of the game & its broader appeal, and it is not hostage to sponsorship money & its greedy self serving executives, then it must acknowledge the short comings of the current model & the need for  introduction of technology assisted refereeing.

Otherwise, it is only fair to accuse FIFA of selling out the game to generate sponsorship money & favouring teams/players with more sponsorship dollars appeal.

Liverpool & Bayern struggling in the absence of their creative playmakers & lack of goals against defensive teams

At the beginning of the season, I had great hopes for my two favourite football teams, Bayern Munich & Liverpool. I predicted Liverpool would win their first EPL title and their first since 1989. I had even higher hopes for my beloved Bayern predicting they would recapture the Bundesliga title and would even get to the CL final!

And what disastrous campaigns  both are having! Both are suffering from similar problems:

Injuries to Gerrard & Ribery respectively (although good to see Gerrard back in the second half against Birmingham)
Inability to score to win against packed defenses even with the lion share of possession in many crucial matches
Injury to the likes of Torres & Toni
And most crucially, players' inability to adapt to Rafa & Van Gaal's ever revolving tactical variations & player rotation systems (although Van Gaal has only been around this year whilst Rafa is notorious for doing this)

Both teams are now in serious danger of missing qualification to the second round of the CL, and losing too much ground to the leading teams in their respective domestic leagues. (both are quite a few points behind already)

Liverpool fans love Rafa & so far have stood by him, whilst Bayern fans have already started booing their team and murmurs of demands of retribution against the coach are beginning to spread.

In case of Bayern, whilst I was never a fan of Van Gaal & thought Frank Rijkaard was the best man for the job, I believe the legendary management team of Rumminegge & Hoeness got their transfer strategy badly wrong last summer and miscalculated some great opportunities in the process and as a result they should reappraise their strategy going forward.

As for Liverpool, I am not sure what the immediate solution is but Rafa has now had one win out of nine (6 losses) and surely the good will towrds him has its limitations.

And as a die hard fan of both clubs, I am still hoping for a major turn around in form & results by Christmas!